Brand Design / Motion Design / Wayfinding
BRIEF: Design the visual identity and collateral for Sky Lounge, a ‘rooftop’ bar located inside Telethon Community Cinemas and sponsored by Rekorderlig Cider. Sky Lounge is both a space that can be hired out for functions and a general access standing bar. It is designed to be a level above the regular drinks offering and vibe of the cinema and serves frozen Rekorderlig and cocktails, paired with a magnificent view of the Swan River as the sun sets. The identity should distinguish itself as a separate brand from the Telethon Community Cinemas, while still keeping a connection to the spirit of the whole organisation - a family-friendly affordable community outdoor cinema that proudly donates all its profits to charities benefitting children in need. It is all about the fun, the excitement and a great night out. The brand must be contemporary, fresh and full of energy to catch the attention of a new audience.