PSF_.jpg

Pride Sports Festival 2018

Pride Sports Festival 2018

Identity Design / Typography

The PRIDE SPORTS FESTIVAL is about ‘Celebrating Sport’, it’s about bring people together through activity and building confidence and pride. It’s about participation, inclusion, diversity and breaking barriers. Sport is for everyone – it’s not just a competition or a beauty contest. But many LGBTI people often don’t feel safe playing sport.

The brand we created needed to deliver on these values. It needed to stand up, and stand out. And it needed to do this in a way that hadn’t been seen before, in a way that spoke to the idea of sport without leaning on the typical square, sharp, ‘masculine’ style typically used in sporting events. Energetic, original, out and proud.

 
PSF_.jpg
PSF_2.jpg
PSF_3.jpg
PSF_4.jpg
PSF_5.jpg
PSF_10.jpg
PSF_6.jpg
PSF_7.jpg
PSF_9.jpg
PSF_8.jpg
PSF_11.jpg
PSF_12.jpg
PSF_13.jpg

Credits:

Agency: Meerkats
Founder of PSF/Strategist: Simon Thuijs
Design Director: Mel Radman
Designer/Typographer/Animator: Joseph Dennis