pride sports festival 2018
identity design / typography
The PRIDE SPORTS FESTIVAL is about ‘Celebrating Sport’, it’s about bring people together through activity and building confidence and pride. It’s about participation, inclusion, diversity and breaking barriers. Sport is for everyone – it’s not just a competition or a beauty contest. But many LGBTI people often don’t feel safe playing sport.
The brand we created needed to deliver on these values. It needed to stand up, and stand out. And it needed to do this in a way that hadn’t been seen before, in a way that spoke to the idea of sport without leaning on the typical square, sharp, ‘masculine’ style typically used in sporting events. Energetic, original, out and proud.
Founder of PSF/Strategist: Simon Thuijs
Design Director: Mel Radman
Designer/Typographer/Animator: Joseph Dennis