Pride Sports Festival 2018
Identity Design / TypE DESIGN
Pride Sports Festival is a celebration that anyone can play sport. It’s about participation, inclusion and building confidence and pride. At the heart of the identity is the custom typeface PSF Bounce, inspired by the swing of the hockey stick, the arc of the roller derby track and the bounce of the waterpolo ball across the pool. It rejects the baseline, always in flux, never the same as the previous letterform, illustrating the diversity of identities within LGBTQIA+ and beyond. The identity combines two cultural worlds – sport and queer identity – a balance of dynamic movement and unapologetic individuality.
Client: Pride Sports Festival
Founder/Strategist: Simon Thuijs
Design Director: Mel Radman
Designer/Type Designer: Joseph Dennis
Photography: Reid Smith