brand design / motion design
BRIEF: Create a bold visual identity that reflects the values of the founders, Ferdi and Pip, and their passion for bouldering. The business is bringing the sport to Fremantle as the only bouldering gym south of the river and therefore the identity must leverage this. It is a truly modern gym experience, offering more than just a way to get physically fit. Bouldering is a social sport that uses teamwork and trust to encourage individuals to achieve harder and harder climbing problems while building strength and flexibility. It is for brain and brawn, for big and small, young and old. It is a sport that prides itself on being inclusive and a whole lot of fun and Portside Boulders is no exception.