Brand Design / Typeface Design
BRIEF: Off the back of a comprehensive strategy piece, brand audit and new tagline - ‘No ordinary pie’ - rebrand Jesters to reflect the freshness of the their product, the quality of their ingredients and accentuate their cheeky tone of voice. With the exception of the Jesters brandmark, every aspect of the visual identity is to be refreshed. They need more flexibility with their colour palette, consistency in their typography and iconography, and the development of a visual language that can applied in print, social, web, packaging and in-store. The rebrand has to be lively, fun and as extraordinary as Jesters.
Design Director: Mel Radman
Designer/Typographer: Joseph Dennis